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Okay, this is embarrassing.
Spot on Dukefawks. Switched HDD and we got a full boot.
I was pretty confident thinking the apple logo / question logo / folder logo / ... was a prerequisite to any other kind of peripheral issues (as in anything that's not a board/cheap).
But I was wrong. I'll need to find a resource on the apple boot steps and their true meaning now.
Here comes the photos.
I wonder if I should be worried about the state of this "unknown" board ?
Top left (second to left actually) when you look straight after opening the thing.